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	<title>Newton Poetry &#187; wall street journal</title>
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		<title>iPhone targets enterprise with help from J.D. Power and Associates ranking</title>
		<link>http://newtonpoetry.com/2008/12/02/iphone-targets-enterprise-with-help-from-jd-power-and-associates-ranking/</link>
		<comments>http://newtonpoetry.com/2008/12/02/iphone-targets-enterprise-with-help-from-jd-power-and-associates-ranking/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 10:22:40 +0000</pubDate>
		<dc:creator>davelawrence8</dc:creator>
				<category><![CDATA[ipod/iphone]]></category>
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		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[j.d. power]]></category>
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		<category><![CDATA[wall street journal]]></category>
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		<guid isPermaLink="false">http://newtonpoetry.wordpress.com/?p=888</guid>
		<description><![CDATA[Here I thought J.D. Power and Associates only ranked cars. It turns out, however, that smartphones are also on their to-rate list. And guess who&#8217;s number one? Apple&#8217;s iPhone ranked above RIM and every other smartphone maker in this year&#8217;s Business Wireless Smartphone Customer Satisfaction Study. Apple wasted no time in bragging about the accolade: [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newtonpoetry.files.wordpress.com/2008/11/iphonewsj.jpg"><img src="http://newtonpoetry.files.wordpress.com/2008/11/iphonewsj.jpg" alt="iphonewsj" title="iphonewsj" width="450" height="692" class="alignnone size-full wp-image-889" /></a></p>
<p>Here I thought J.D. Power and Associates only ranked cars.  It turns out, however, that smartphones are also on their to-rate list.</p>
<p>And guess who&#8217;s number one?</p>
<p>Apple&#8217;s iPhone ranked above RIM and every other smartphone maker in this year&#8217;s <a href="http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?id=2008240">Business Wireless Smartphone Customer Satisfaction Study</a>.  Apple wasted no time in bragging about the accolade: I spotted their full-page ad in the Wall Street Journal last Tuesday (above).  And why not?  J.D. Power and Associates ranks &#8220;ease of operation&#8221; the highest in its study (27% of the final score), and what&#8217;s easier to use than the iPhone?</p>
<p>Says the company in their press release:<br />
<blockquote>Apple ranks highest in overall smartphone customer satisfaction with a score of 778 on a 1,000-point scale, performing particularly well in the ease of operation, physical design and handset feature factors. BlackBerry manufacturer RIM (703) and Samsung (701) follow Apple in the rankings.</p></blockquote>
<p>The ad appeared on the back page of the A section of the Wall Street Journal, and aimed its message directly at enterprise professionals.  Apple&#8217;s ad highlights the &#8220;enterprise support&#8221; and &#8220;hundreds of of amazing business apps in the App Store.&#8221;  Any questions about Apple trying to attract the suit-and-tie crowd have been answered.</p>
<p>And here some <a href="http://news.cnet.com/8301-13506_3-10105263-17.html">fools think Apple is scared of RIM</a>, the maker of the BlackBerry (money quote: &#8220;the number of shortcomings in the iPhone 3G far outweigh those found in the Storm.&#8221;  <a href="http://www.nytimes.com/2008/11/27/technology/personaltech/27pogue.html?_r=1&amp;partner=rss&amp;emc=rss&amp;pagewanted=all">Right-o</a>).</p>
<p>With great rankings like those from J.D. Power and Associates, what&#8217;s there to be scared of?</p>
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