Posts tagged “study”.

Apple Mac fans more liberal, open than others?

January 19th, 2008

Turns out it might be true:

According to Mindset Media, people who purchase Macs fall into what the branding company calls the “Openness 5” personality category– which means they are more liberal, less modest and more assured of their own superiority than the population at large. Mindset Media helps companies with strong brands develop ads targeted to people based on personality traits or people’s “mindsets,” and does research to that effect.

The story goes on to say that the Apple’s brand is very appealing to folks like us.

Read the rest of the story on Yahoo!