NewVid: Apple introduces the Newton eMate 300
December 8th, 2009A great find from the Apple marketing archives, showing the target market for the eMate: education.
The video may have been produced before the eMate name was finalized, because you never heard it called an eMate through the whole thing. One teacher keeps calling it “the machine,” but no one comes out and says it’s a Newton product.
“It’s definitely ageless,” one of the teacher says.
Ruggedness, flexibility, tons of uses, usability – these were the eMate’s strengths, especially as it was carried around by fifth graders. Apple had that in mind, at least, when they put together the commercial.