A great find from the Apple marketing archives, showing the target market for the eMate: education.
The video may have been produced before the eMate name was finalized, because you never heard it called an eMate through the whole thing. One teacher keeps calling it “the machine,” but no one comes out and says it’s a Newton product.
“It’s definitely ageless,” one of the teacher says.
Ruggedness, flexibility, tons of uses, usability – these were the eMate’s strengths, especially as it was carried around by fifth graders. Apple had that in mind, at least, when they put together the commercial.
You know me: I’m always a sucker for a good iMac G4 appearance.
Back in December, I went to see The Verve Pipe play in East Lansing, Michigan (their hometown – about an hour north of me). A great post-grunge, straight-up-rock band, The Verve Pipe put on an amazing show. I looked up their videos on YouTube and found the one for “Happiness Is,” starring an old friend:
“Happiness Is” shows singer Brian Vander Ark wooing his lady friend with thoughtful gifts while she’s at work. The video, dating back to 2001 or 2002, would place the iMac she’s using in the brand-spanking-new category.
While not as classic as the Macs in the Tragically Hip video, this one holds a special place in my heart.
This Macworld keynote from Steve Jobs, as he announced the original iPhone in January 2007, remains one of the best ever.
Now we learn that Apple has breached the 10 million iPhone mark, with 7 million iPhone sold last quarter alone, I think it’s pretty cool to look back and see how all this started. It still gives me chills when he lets his crowd in on the joke.
Welcome to Macintosh is another Apple-centric documentary, scheduled for a showing at this year’s Naperville Independent Film Festival, with a DVD release coming as soon as they find a distributor.
Looks to be promising, in the same vein (but without the overt quirkiness) as MacHeads. Can’t wait to see it!