On being a member of the Newton ‘tribe’

Marketing guru Seth Godin has a new book out, Tribes: We Need You to Lead Us. As a way to promote and brainstorm the book, he invited an online “triiibe” to make a book of their own. It’s available for free on Seth’s blog (which is great, and updated every day).

In the free, PDF version of the “Tribes” book, I couldn’t help but notice how many times Apple is brought up. On page 17, an author talks about the not-so-first-in-line Polish iPhone buyers. On page 51, the iPhone unlocker tribe gets its day. “Think Different” is listed as a War Cry on page 41. On page 60, Tom Bentley describes how he’ll be a Mac guy for life after his first experience:

The Mac tribe, of course, has been written about extensively, as has Appleís design magic. There have been some clunkers, but in the main, many are marvelous advances in computing and design. Iím not quite the zealot fanboy who would immediately flame online columnists who question any aspect of the Macintosh Creed, but I get where the fanatics are coming from. Iím in their tribe, after all.

“I am now part of the Newton tribe” sparked my interest at first glance, even if the actual article was about Newton running shoes. Even there, though, Marcus Galica talks about how Newton-wearing runners recognize each other out in the wild. Remember when that was true for iPods? How iPod wearers would give each other “the nod” or “the look”?

Apple’s relatively smaller user base than PCs gets a mention on page 63 (“I’m a Mac, I’m a PC”). Online groups and surfers and ethnic groups are all mentioned in this “Current Tribes Casebook,” but Apple gets its a big share (perhaps more than fair – is that my “tribal mind” talking?) of the attention.

I joined the Apple tribe three years ago in November, and I haven’t looked back. More recently, I joined the Newton tribe (and the jogging tribe and the local brewery tribe, and perhaps a few more), and it’s been a heckuva lot of fun.

What would be written about our little group of holders-on and our big green friend?

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