Imagine, if you will, an Apple Computer before the Macintosh, before the iPod, before the iPhone – shucks, before Steve Jobs was kicked out and brought back for Apple’s sprint to success.
In any case, by 1983, Apple was in danger. Their competitors in the emerging PC industry had been joined by IBM. Purchasers who’d chosen Apple out of necessity were relieved to be able to turn now to Big Blue. Apple’s first attempt at a next-generation product that could re-establish the company’s pre-eminence was the Lisa. A $10,000 computer designed for the business market, it was a flop.
Steve Jobs gives a keynote that warns of the danger of IBM’s dominance. A former soda-pop president named John Sculley comes on board. Apple sells its millionth Apple II computer.
And then we all know what happens in 1984.
I’m fascinated by how Apple’s web site has changed over the years. And because it has that iconic design, often copied, I thought it’d be cool to use it as a time-traveling template to take a peek into the past.
So with some randomly-available product pics and a bit of PhotoShop, I crafted the above Apple.com mockup as it may have appeared in the year 1983. It’s not accurate, of course, because I took some embellishments on the iPhone prototype and the fact that some sort of World Wide Wide existed during the Reagan administration.
Whatever. It was me having a bit of fun with some Apple history.
What would be cool is if someone took a snapshot of Apple.com as it would appear throughout the years before it’s actual launch in 1996. For instance, I’d love to see what the homepage would’ve looked like on the Newton’s launch day, or the first PowerBook, or System 7.
In the meantime, enjoy what could have been.