Newton Poetry

What you’re looking at is the high crest of some Mac appreciation wave that is only now breaking.

I posted my Apple.com, circa 1983 picture on June 29 – three days after sharing it on Flickr. Since then, the image has been shared on numerous blogs (including one of my daily reads), and has spread around the world. It’s been an honor to see how this little project took off.

To give you an idea, Newton Poetry typically earns anywhere from 300-700 hits on an average day. For those days that I publish something to Macsurfer, that number can reach into 1,000 or so. But that’s only happened a few times.

Hitting 3,600 hits in a day, however, is unheard of for this blog. It’s madness. And it’s humbling.

The funny thing is, I had a feeling it was coming. Something told me that drafting a snapshot of Apple’s make-believe 1983 web site, something I hadn’t seen anyone tackle before, would be something people could enjoy. But 43,000 views and 30 comments on Flickr (and counting) tells me it reached those Mac fans, like myself, that love the retro kitsch stuff.

Here I thought the first day’s traffic, that little spike you see on the left, was big news. Then things creeped down back to normal, when Cult of Mac wrote about it and – BOOM – off it went. My biggest source of traffic has come from some German web sharing service Swedish blog network that I’ve never heard of. Amazing.

Looking at it almost a month later, there’s some things that I would change about the mockup. For one, someone pointed out that I had the wrong Apple II at the bottom. I’d like to mess with the kerning a bit on the headlines.

Also, some have suggested that I should have used Apple’s old serif font (what would become a modified version of Garamond) for the typeface. But I hate that typeface, and I wanted to keep things simple and more modern. Besides, the picture was thrown together on a Thursday night, the product of an idea and some Google Image searching, and is by no means an accurate representation. It only shows what one could do with Apple’s iconic web site design.

Most of all, my little project has shown the power of the share-able web. After I posted the mockup and Twittered it, the thing spread immediately to blogs and re-Tweets, and started generating unheard-of levels of traffic to this site.

So thanks to everyone who chimed in, shared the picture, and visited this site. I hope some of you will stick around, because I do love me some classic Macintosh, and Newton, and am willing to do more of this kind of thing.

I have a Newton launch day version of Apple.com swimming in my head as I type.

Imagine, if you will, an Apple Computer before the Macintosh, before the iPod, before the iPhone – shucks, before Steve Jobs was kicked out and brought back for Apple’s sprint to success.

This is Apple in the year 1983. It was, says Ted Friedman, a rough year:

In any case, by 1983, Apple was in danger. Their competitors in the emerging PC industry had been joined by IBM. Purchasers who’d chosen Apple out of necessity were relieved to be able to turn now to Big Blue. Apple’s first attempt at a next-generation product that could re-establish the company’s pre-eminence was the Lisa. A $10,000 computer designed for the business market, it was a flop.

Steve Jobs gives a keynote that warns of the danger of IBM’s dominance. A former soda-pop president named John Sculley comes on board. Apple sells its millionth Apple II computer.

And then we all know what happens in 1984.

I’m fascinated by how Apple’s web site has changed over the years. And because it has that iconic design, often copied, I thought it’d be cool to use it as a time-traveling template to take a peek into the past.

So with some randomly-available product pics and a bit of PhotoShop, I crafted the above Apple.com mockup as it may have appeared in the year 1983. It’s not accurate, of course, because I took some embellishments on the iPhone prototype and the fact that some sort of World Wide Wide existed during the Reagan administration.

Whatever. It was me having a bit of fun with some Apple history.

What would be cool is if someone took a snapshot of Apple.com as it would appear throughout the years before it’s actual launch in 1996. For instance, I’d love to see what the homepage would’ve looked like on the Newton’s launch day, or the first PowerBook, or System 7.

In the meantime, enjoy what could have been.