Hilarious. Someone who saw my 1983 Apple.com mockup made the spoof as an actual, working web site.
As of now, the links all say “Coming Soon!” But man, wouldn’t it be cool to work out all the Apple Lisa or BASIC copy for a functioning (albeit fake) retro Apple.com?
In my original retro Apple.com post, I asked for others to take memorable moments in Apple’s history and mockup a web site.
Matt Pearce did just that, as you can see, making five total Apple.com homepages at different points in history. Particularly notable: an Apple I version with the original Apple Computer logo.
[Via Retro Maccast.]
Here’s the tablet before the tablet.
With all this talk of a tablet-type device set to descend from the foggy Olympus of Cupertino, I thought it might help to look back at Apple’s first flat computing device.
Yes, about 17 years ago Apple Computer released the original Newton MessagePad (OMP, or MessagePad 100). In August 1993, the company introduced a crude version of then-CEO John Sculley’s “Knowledge Navigator” concept. It was arguably the first personal digital assistant.
So I dreamed up what Apple.com might have looked like at the Newton’s launch in 1993, 10 years after my original retro Apple.com site featuring the Lisa in 1983.
This comes at the tail-end of the John Sculley era, right before the Mac PowerPC era, in the murky past when System 7 roamed the landscape and the PowerBook was changing the way we viewed laptop computers.
Behind the scenes, Apple was in full tablet mode. They saw it as a potential post-Mac future.
Back on the ground, Apple was having trouble seeing its dream become a reality. The OMP’s launch was plagued with problems, lowered expectations, and tragedy. But the idea – that you could do your computing and personal data management on the go – became reality, and it required a stylus.
Like the iPhone lacking its App Store, the Newton wasn’t fully operational at its August 1993 launch. Handwriting recognition was still iffy, and NewtonMail wasn’t operational yet. Some would argue that the Newton platform didn’t reach its true potential until the Newton OS 2.0 was released and the MessagePad 2×00 series came around. By then, however, the Newton brand had been stained, and the PDA line was finally killed by Steve Jobs in 1997.
For this retro Apple.com, I bowed to popular demand and used Apple’s skinny version of Garamond. I much prefer the new Myriad variation Apple uses, but some said the Garamond would look more authentic. So here it is.
The site also shows what was happening in the Apple ecosystem in 1993: the Mac TV would be released later in the year, the Power CD (both a music CD player and a CD-ROM for Macs) was the newest gadget, and capable Macs like the affordable LC III ruled the Macintosh world.
With all the talk of a rumored tablet, let’s not forget that, once upon a time, Apple had a tablet-style computer that ran apps, held ebooks, let you check e-mail, and managed your personal information. Now we use smartphones, but at the time the PDA was the closest thing to a tablet we could get.
Also remember: while the Apple press and public are busy waiting for some rumored tablet, there’s a big group of people out there using the original Apple tablet.
What you’re looking at is the high crest of some Mac appreciation wave that is only now breaking.
I posted my Apple.com, circa 1983 picture on June 29 – three days after sharing it on Flickr. Since then, the image has been shared on numerous blogs (including one of my daily reads), and has spread around the world. It’s been an honor to see how this little project took off.
To give you an idea, Newton Poetry typically earns anywhere from 300-700 hits on an average day. For those days that I publish something to Macsurfer, that number can reach into 1,000 or so. But that’s only happened a few times.
Hitting 3,600 hits in a day, however, is unheard of for this blog. It’s madness. And it’s humbling.
The funny thing is, I had a feeling it was coming. Something told me that drafting a snapshot of Apple’s make-believe 1983 web site, something I hadn’t seen anyone tackle before, would be something people could enjoy. But 43,000 views and 30 comments on Flickr (and counting) tells me it reached those Mac fans, like myself, that love the retro kitsch stuff.
Here I thought the first day’s traffic, that little spike you see on the left, was big news. Then things creeped down back to normal, when Cult of Mac wrote about it and – BOOM – off it went. My biggest source of traffic has come from some German web sharing service Swedish blog network that I’ve never heard of. Amazing.
Looking at it almost a month later, there’s some things that I would change about the mockup. For one, someone pointed out that I had the wrong Apple II at the bottom. I’d like to mess with the kerning a bit on the headlines.
Also, some have suggested that I should have used Apple’s old serif font (what would become a modified version of Garamond) for the typeface. But I hate that typeface, and I wanted to keep things simple and more modern. Besides, the picture was thrown together on a Thursday night, the product of an idea and some Google Image searching, and is by no means an accurate representation. It only shows what one could do with Apple’s iconic web site design.
Most of all, my little project has shown the power of the share-able web. After I posted the mockup and Twittered it, the thing spread immediately to blogs and re-Tweets, and started generating unheard-of levels of traffic to this site.
So thanks to everyone who chimed in, shared the picture, and visited this site. I hope some of you will stick around, because I do love me some classic Macintosh, and Newton, and am willing to do more of this kind of thing.
I have a Newton launch day version of Apple.com swimming in my head as I type.
Imagine, if you will, an Apple Computer before the Macintosh, before the iPod, before the iPhone – shucks, before Steve Jobs was kicked out and brought back for Apple’s sprint to success.
This is Apple in the year 1983. It was, says Ted Friedman, a rough year:
In any case, by 1983, Apple was in danger. Their competitors in the emerging PC industry had been joined by IBM. Purchasers who’d chosen Apple out of necessity were relieved to be able to turn now to Big Blue. Apple’s first attempt at a next-generation product that could re-establish the company’s pre-eminence was the Lisa. A $10,000 computer designed for the business market, it was a flop.
Steve Jobs gives a keynote that warns of the danger of IBM’s dominance. A former soda-pop president named John Sculley comes on board. Apple sells its millionth Apple II computer.
And then we all know what happens in 1984.
I’m fascinated by how Apple’s web site has changed over the years. And because it has that iconic design, often copied, I thought it’d be cool to use it as a time-traveling template to take a peek into the past.
So with some randomly-available product pics and a bit of PhotoShop, I crafted the above Apple.com mockup as it may have appeared in the year 1983. It’s not accurate, of course, because I took some embellishments on the iPhone prototype and the fact that some sort of World Wide Wide existed during the Reagan administration.
Whatever. It was me having a bit of fun with some Apple history.
What would be cool is if someone took a snapshot of Apple.com as it would appear throughout the years before it’s actual launch in 1996. For instance, I’d love to see what the homepage would’ve looked like on the Newton’s launch day, or the first PowerBook, or System 7.
In the meantime, enjoy what could have been.
Want to install a package on your MessagePad – like, say, an update to the Newton’s OS – but wondering how to get started?
I noticed that my Newton 110’s OS was still stuck at version 1.2. I knew Apple.com kept a comprehensive list of old software and driver downloads, so I started there first. This is a good starting page for Newton inquiries; it breaks down your MessagePad model, and leads you to its listing of Newton OS software. Here you’ll find updates, connection software (like the Newton Connection Kit and Utilities), modem drivers, and much more. Browsing through the listing, I found my OS 1.3 listing here:
I clicked on the “read me” file just to see what I was getting into. Then I clicked on the “MP_110_1.3_345333.sea.bin” file and the download started right away. More… »
Macenstein is hosting a great down-memory-lane look back at Apple.com – like here, where in 1997 you could still grab an eMate 300 that was “mobile, affordable, & smart.” No kidding?
Macenstein also put together a great video, featuring all the Apple.com homepages over the past decade, all from Kernal Panic’s Flickr photos. Now that’s sharing.
I love stuff like this; a rare glimpse into Apple’s past. And I really dig the old marketing messages (“iBook: black tie optional”) and photos of all my favorite Macs.
