Posts tagged “101”.

Dump the Newton, 10 years ago.

October 30th, 2007

Cult of Mac had an interesting refresher on Wired’s “101 Ways to save Apple” story that ran in 1997.

Here’s number 15:

15. Dump (or outsource) the Newton, eMate, digital cameras, and scanners.

Huh.  How about that.  Interesting on number 59:

59. Invest heavily in Newton technology, which is one area where Microsoft can’t touch you. Build voice recognition and better gesture recognition into Newton, making a new environment for desktop, laptop, and palmtop Macs. Newton can also be the basis of a new generation of embedded systems, from cash registers to kiosks.

So which was it?  Apple, at the time, was swimming in a sea of “we don’t know what the hell we are.”  If they had stuck to the Newton and really ran with it, it could’ve been Apple’s iPod before there was an iPod.  Let’s face it – the iPod helped save Apple.  Now look what the iPhone is doing.

Speaking of which – how prophetic:

31. Build a PDA for less than $250 that actually does something: a) cellular email b) 56-channel TV c) Internet phone.

Thanks to Cult of Mac for reminding us of Apple’s conflicted frame of mind about the MessagePad.