Posts tagged “steve jobs”.

All In

October 6th, 2011

I learned to type on a Macintosh. A Color Classic, I believe, because of what I remember from the size, shape, and color-ness of it. That was seventh grade.

From there, I didn’t touch a Macintosh until college, where our newspaper office held a room full of PowerMac G4s. We did our design on Quark, and then on Indesign. I remember coming into that dark office, with all those sleep lights pulsating, and feeling the power of those machines.

Apple was always just on the periphery of my attention back then. I remember being a resident assistant in one of the dorms, walking into a student’s room and seeing a candy-colored iMac G3 sitting on her desk. “What a cool computer,” I thought – me being a computer guy. When the iMac G4 was released, I thought that was even cooler. Back in our newspaper office, I remember Jeremy talking about buying his iBook G3, and how he was wary of buying the “new operating system” and opting for OS 9 instead.

It wasn’t until after college, in 2005, when I thought about buying my very own computer, my first, and I considered the iBook G4. After a lot of research, and a few conversations with friends, I bought into the Apple way of life with that iBook.

And I’ve never looked back.

I went all-in on the Apple lifestyle. The iBook arrived in November, and that January I bought my iPod. It’s still working, and is still my main iPod, five years later. From there I picked up the beginnings of my classic Mac collection, my Newton, and then my iPhone. Each experience was exciting, exploratory, and a lot of damn fun.

Now, six years later, Apple is a part of my everyday life. Not just my working or productive life, with the Mac and the iPhone and all my iPods, but in my mental space as well. I check Macsurfer religiously, every day, at 10 a.m. I read Daring Fireball and listen to MacBreak Weekly. David and I do a podcast where we talk about this stuff. Apple is my hobby. I’ve never been sorry about that.

I still have that iBook G4. It serves as my living room jukebox. It still runs OS X 10.4 like a dream. And every time I start fiddling with it, I remember what it was like, back in those first few months of using the Mac, to have my life changed by a computer. To have so much fun on a computer. To enjoy – really enjoy – using a computer.

Like most Apple fans, I’m extremely biased when it comes to computers. When people ask me what computer to buy, they know what I’m going to say. When they ask which phone to get, well – they should know better than to ask. And as far as spreading the Apple virus, I’m pretty contagious. I have several friends who have gone all-in for Apple, too, thanks to my suggestions.

It’s like that with this stuff. It grabs hold of you and makes you wonder why you ever used anything else.

And not just that, but there’s this rich story behind Apple: couple of guys build a computer, then build one of the best-selling computers of all time, then the company goes on to make computers as we know them with the Macintosh. Founder leaves. Company flounders. Founder returns with a rocket to the moon, invents several more industries, and dies as his company becomes the largest on Earth.

If the products weren’t enough, it’s the story that gets me every time. These are the guys we’re supposed to root for.

So today my thoughts are with all those who lived and worked with Steve Jobs. I feel for his family. I feel for everyone who walks down a hallway at One Infinite Loop. And I feel for Apple, because now I really wonder what happens when the guy you paid $1 a year to say “no” a bunch of times goes away.

Thanks Steve.

First post-Steve Apple product

August 26th, 2011

[Via Wired, via Morgan.]

Think Different

August 24th, 2011

The New York Times:

Mr. Jobs founded Apple in 1976 with Steve Wozniak, and built the company’s reputation with the Apple II and Macintosh computers. He left Apple in 1985 after a conflict with John Sculley, then the chief executive. The following year, with a small group of Apple employees, he founded NeXt Computer, which ultimately focused on the corporate computing market, without notable success. In 1986, he bought the computer graphics division of Lucasfilm and re-established it as the independent animation studio Pixar.

A decade later he sold the NeXt operating system to Apple and returned to the company. In short order he was again at the helm and set out to modernize the company’s computers.

And so ends a helluva run.

Lots will be said about Steve Jobs resignation, but it’s the above story that always moved me about Apple. Here was a company that kicked out its founder, struggled, brought him back, and went on to achieve greater things. If that’s not a archetype of a story, I don’t know what is.

Quote of the week: still around

January 18th, 2011

“I was there until Steve came back and it was clear he was going to kill the project. In some ways I am sad he did, but I can see why he needed to. Apple had to focus or there would be no Apple today. As it is, some of the technologies are around today (as are the engineers that created them). You can see it in the recognition of addresses and events, and in many other places.”

- Maurice Sharp, ex Newton DTS Engineer and Manager, via the Newtontalk list.

New iTunes icon: I dig it

September 1st, 2010

New iTunes 10 icon

As reader Joseph said, I kind of asked for this one, didn’t I?

The new iTunes 10 icon is nice. It fits with the rest of the circular, glowing orbs that Apple trots out these days. It’s simple and clean, and has the old-school Aqua look to it.

And as Steve said during the keynote, the CD era is about to be eclipsed by everything digital. With version 10, now is the time for a change.

What if…

May 4th, 2010

Bryan Lunduke at Lunduke.com:

The Newton was, for those who can remember back that far, revolutionary. It was a huge deal. The company had some serious problems with it (marketing being one of the big ones), but the devices (and the Newton OS that powered them) were many years ahead of their time. Case in point: it still holds up strangely well against a current iPhone (Newton’s had multi-tasking, etc. way back in the old days). And, of course, there was the eMate 300 (which was a Newton-powered laptop that featured a rechargeable battery that, I kid you not, lasted through 28 hours of continuous usage).

This after rebutting whether Apple would’ve done fine without Steve Jobs’ return in 1997.

Lunduke probably assumes that the Newton platform could have, somehow, become profitable for Apple somewhere down the road. It’s an interesting thought experiment, but one fraught with unknowns.

If Steve Jobs hadn’t returned, would Apple still have avoided a buyout/bankruptcy/total meltdown? Would we be using bMates and cMates?

Steve Jobs: “Go Blue”

April 16th, 2010

As seen during the iPhone OS 4 keynote.

Two words: Hail, hail.

iMac G4 ad insert from 2002

April 8th, 2010

imacg4guidewired

Drool.

Here we see a great switcher message, and a kick-off to the “digital hub” strategy Steve Jobs laid out at Macworld the year before.

[Via David Kendal's tip.]

Epic

April 1st, 2010

Newton quote of the week: for the pros

March 18th, 2010

“Most of the people who developed these PDAs developed them because they thought individuals were going to buy them and give them to their families. My friends started General Magic [a new company that hopes to challenge the Newton]. They think your kids are going to have these, your grandmother’s going to have one, and you’re going to all send messages. Well, at $1,500 a pop with a cellular modem in them, I don’t think too many people are going to buy three or four for their family. The people who are going to buy them in the first five years are mobile professionals.”

- Steve Jobs in a great Rolling Stone interview from 1994. Lots of quotable Steve in there.