It’s a good life writing about the Mac and working with other writers with the same passion, but it’s had its ups and downs. I left my full-time job do publish Low End Mac full-time eight years ago, just as the dot-com collapse was shredding ad income. Things bottomed-out in 2002 at less than 1/10 of a cent per page view in ad income while site traffic grew by nearly 25%.
Now, he says, times are getting tougher. One of the scary realities of leaving a “real world” job for one running a web site is the swing of the market, and Dan and company seem to be affected like everyone else.
I visit Low End Mac daily because it offers a historical view of the Mac platform, something that has interested me since I picked up my first Mac and Newton a few years ago. It’s a damn fine, fun site, with tons of great insight into keeping your classic Macs running in tip-top shape.
And speaking of “tip,” Dan encourages readers to donate to the site’s Tip Jars at the end of each post. I’ll be sure to give him some of my support.
“Through October, income seemed to hold steady, and then came the crash.,” Dan writes. “We don’t know what February holds (checks usually arrive the last week of the month), but we’re looking at our options.”
What’s worse is Dan lives in Michigan, the same state I live in (a bit north of me near Grand Rapids), which means a “real life” job isn’t easy to come by. I wish Dan all the luck in the world.