Posts tagged “techcrunch”.

What if…

May 4th, 2010

Bryan Lunduke at

The Newton was, for those who can remember back that far, revolutionary. It was a huge deal. The company had some serious problems with it (marketing being one of the big ones), but the devices (and the Newton OS that powered them) were many years ahead of their time. Case in point: it still holds up strangely well against a current iPhone (Newton’s had multi-tasking, etc. way back in the old days). And, of course, there was the eMate 300 (which was a Newton-powered laptop that featured a rechargeable battery that, I kid you not, lasted through 28 hours of continuous usage).

This after rebutting whether Apple would’ve done fine without Steve Jobs’ return in 1997.

Lunduke probably assumes that the Newton platform could have, somehow, become profitable for Apple somewhere down the road. It’s an interesting thought experiment, but one fraught with unknowns.

If Steve Jobs hadn’t returned, would Apple still have avoided a buyout/bankruptcy/total meltdown? Would we be using bMates and cMates?