Free PR, the Apple way

Apple's WWDC making headlines

I’m a public relations professional by day, and I’ve got to tell you: I admire the way Apple gets all the headlines for their events.

I noticed this Monday when my iGoogle pops up and the WWDC 2008 buzz was everywhere to be found (above). Apple’s PR juggernaut can’t be stopped, even when Steve Jobs is looking under the weather.

One goal of public relations is to get your message out and to communicate with your “publics” (shareholders, employees, customers, etc.). Another is to get “inches” out of the new press, which amounts to free advertising. Apple does this without batting an eye. Oh, to be a PR pro in the Cupertino halls.

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  1. […] If that isn’t a PR nightmare for Apple, I don’t know what is. This after they did such a super job before the iPhone 3G was announced.Fortune talked about the perils of “event marketing” […]

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