Posts tagged “advertising”.

Free PR, the Apple way

June 11th, 2008

Apple's WWDC making headlines

I’m a public relations professional by day, and I’ve got to tell you: I admire the way Apple gets all the headlines for their events.

I noticed this Monday when my iGoogle pops up and the WWDC 2008 buzz was everywhere to be found (above). Apple’s PR juggernaut can’t be stopped, even when Steve Jobs is looking under the weather.

One goal of public relations is to get your message out and to communicate with your “publics” (shareholders, employees, customers, etc.). Another is to get “inches” out of the new press, which amounts to free advertising. Apple does this without batting an eye. Oh, to be a PR pro in the Cupertino halls.

NewtVid: ‘Who is Newton?’

February 22nd, 2008

Part of the “Who,” “What,” and “Where is Newton?” commercials from the early ’90s.

I like the Isaac Newton reference, and how these commercials just recycle footage from each other.

Wonder what they’ll say about the iPhone and iPod Touch commercials 20 years from now?