Posts tagged “WWDC”.

Apple Design Awards makes Splorp famous

June 12th, 2008

Well, kind of. It helps if you know who he is.

“Splorp”" is actually Grant Hutchinson, a big Newton MessagePad fan and keeper of the Newtontalk list (which seems to be down as of this posting – here’s the Twitter feed), the Newted Community, and his own personal site (and, above, his Twitter feed).

Anyway, one of the 2008 Apple Design Award winner for “Best iPhone Social Networking Application” was Twitterrific for the iPhone, and his picture is right there on Apple’s web site. Kind of cool.

He might not even know it yet, but I’ll let him know right now. Because, you know, us Newton users need all the help we can get, right?

When I first got my iBook, back in November 2005, I saw a Celldweller CD sitting on one of the desktops on Apple’s “Get to know your Mac” tutorial sites. Being a fan, I let him know, and he seemed to appreciate it. “I know we have some fans over at Apple,” Clayton told me.

Free PR, the Apple way

June 11th, 2008

Apple's WWDC making headlines

I’m a public relations professional by day, and I’ve got to tell you: I admire the way Apple gets all the headlines for their events.

I noticed this Monday when my iGoogle pops up and the WWDC 2008 buzz was everywhere to be found (above). Apple’s PR juggernaut can’t be stopped, even when Steve Jobs is looking under the weather.

One goal of public relations is to get your message out and to communicate with your “publics” (shareholders, employees, customers, etc.). Another is to get “inches” out of the new press, which amounts to free advertising. Apple does this without batting an eye. Oh, to be a PR pro in the Cupertino halls.

Quicktime makes the heart 3G

June 9th, 2008

Do you know how hard it is to stare at this and wait for Apple to upload their Quicktime video of the WWDC 08 keynote?

Do you?

I told myself: no checking the blogs, no checking the live feeds. Wait until you get home and watch the keynote via Apple’s Quicktime upload. That way, you’re watching it unfold like everyone who was there.

But no. No video uploaded yet as of 5:42 p.m. Eastern time Monday night.

C’mon…

Your 2008 WWDC Survival Guide

June 6th, 2008

Who will survive, and what will be left of them?

Stressed about the “one more thing” that will be announced this Monday, June 9 at the Worldwide Developers Conference? Fear not. We have a round-up of rumors, damned lies, and fun games to play while you’re waiting for the next big thing.

A Newton 2.0? That’s on the list, kind of.

WWDC ’08 Keynote Bingo. Ars Technica always does a nice job at this. I’m hoping for the top two corner pieces.

Snow Leopard strays from PPC. This one was first featured at TUAW.com, but the Cult of Mac guys really touch on what a change Mac users have seen from the days of OS 8 and 9 to now. In short, “The Mac is dead. Long live OS X.”

From .Mac to MobileMe. John Gruber did some snooping and found the new domain names Apple registered. People have been bitching about .Mac for years (I had it for a year, and it was…eh), so this could be pretty exciting.

WWDC banner pictures. That’s right. They’re up, and the speculation is flying. OS X iPhone, anyone?

Newton 2.0. This one has been like Lazarus. A new MessagePad in the form of a Mac tablet? Supposedly, there’s a 50/50 chance. But we’ll see. After all, Apple is shopping for handwriting engineers.

Oh, and that rumor. You know, the one everyone knows is coming. And the iPhone 1.0 is undergoing drought conditions. What else could it be?

I’ve decided not to participate in any of the live blogging feeds or constant refreshing of Apple news sites. I’m going to wait until the Quicktime video is released (which I watch faithfully anyway), just so it can all feel new and “just announced” to me. Should be fun.

My bet for WWDC.

June 3rd, 2008

Something along the lines of what the Cult of Mac guys are thinking: that the 3G iPhone will just be a warm-up.

It’s kind of like right before last year, when the iPhone was first announced. The buzz was feverishly high. Remember that? And all those mockups and predictions came across the blogs, and everyone was going nuts.

Then Steve Jobs gave the demo, and it was better than anybody came close to imagining.

I think WWDC on June 9 will be just like that. All this hyper-excitement over the new iPhone (and well-deserved, I might mention), when all this time Jobs and his crew are planning something that blows us all away. As usual.

Daring Fireball did some digging on something called “Mobile Me,” and I think that might be the key everyone is ignoring (except Gruber, of course). But who knows? No one but a few Apple employees.

So a week from now, I have a feeling we’ll all have something new and exciting to talk about besides a 3G iPhone.

That’s all I got.