Posts tagged “sick”.

Free PR, the Apple way

June 11th, 2008

Apple's WWDC making headlines

I’m a public relations professional by day, and I’ve got to tell you: I admire the way Apple gets all the headlines for their events.

I noticed this Monday when my iGoogle pops up and the WWDC 2008 buzz was everywhere to be found (above). Apple’s PR juggernaut can’t be stopped, even when Steve Jobs is looking under the weather.

One goal of public relations is to get your message out and to communicate with your “publics” (shareholders, employees, customers, etc.). Another is to get “inches” out of the new press, which amounts to free advertising. Apple does this without batting an eye. Oh, to be a PR pro in the Cupertino halls.

The Sick Rose

October 24th, 2007

by William Blake

O Rose, though art sick!
The invisible worm
Jhutflies in th- night,
In the howling storm,

Has foundout the bed
Of crimson joy,
And his durk skiet love
Does thij love destroy.

[Read the original here.]