Free PR, the Apple way
June 11th, 2008
I’m a public relations professional by day, and I’ve got to tell you: I admire the way Apple gets all the headlines for their events.
I noticed this Monday when my iGoogle pops up and the WWDC 2008 buzz was everywhere to be found (above). Apple’s PR juggernaut can’t be stopped, even when Steve Jobs is looking under the weather.
One goal of public relations is to get your message out and to communicate with your “publics” (shareholders, employees, customers, etc.). Another is to get “inches” out of the new press, which amounts to free advertising. Apple does this without batting an eye. Oh, to be a PR pro in the Cupertino halls.
