Posts tagged “shopping”.

Helping Apple with their Macbook Air marketing

December 16th, 2008

Helping Apple with their marketing

I can’t help but feel sorry for any Macintosh computer being sold at my local Best Buy.

Usually, they sit in the back of the computer aisle, alone and untrusted, with no intelligent human being around to give it the love and customer assistance it needs.

Take the above Macbook Air. I found it harnessed against an aisle wall, together with a Sony Vaio, looking very unattractive. For starters, it was off (the Vaio was turned on). Second, that damned harness took away every bit of aesthetic beauty the Air possessed.

I lingered for a minute, picking it up, acting like I was interested in purchasing for, I don’t know, a relative for Christmas. Yet no Best Buy associate came by to help me out. Were they scared? Did they not trust the machine? Was that why it was turned off?

So, for free, I decided to help Apple out with their Macbook Air marketing. I turned the laptop on, got it logged on to that store’s wireless connection, and shrank the OS X 10.5 Leopard dock down to a mortal size. Then, I launched Photo Booth. What better marketing tool than a laptop that will take your picture?

It was a real attention-grabber. Customers would walk by, catch their own image on the screen, and stop to play around with the Mac.

Since Best Buy started selling Macs, I often wonder if they’re getting the attention they so rightfully deserve. The first Mac I ever saw in a Best Buy – a Mac mini, back when it was first released in 2005 – was at least turned on and ready for me to poke around the desktop. This Air, an even lovelier computer, was abandoned like a Packard Bell in some dusty, remote corner of the store. Shame on you, Best Buy.

No need to send a check, Apple. This is the kind of thing your fans will do for you, if only you treat us well once in a while (see: iPhone). Hopefully that Macbook Air finds a good home – before it’s too late.

When Black Friday comes

November 28th, 2008


You kids have fun with your early mornings and mad crowds and steep discounts. I’ll be celebrating Buy Nothing Day.

Celebrating, that is, unless Apple’s got something really cool lined up. And even then, I’ll shop from the comfort of my iMac.

Problem solved.

January 5th, 2008

My past Newton problems? Solved.

All it took was a fresh set of batteries. I grabbed a pack of AA Duracells, popped them into the MessagePad, hit the “Reset” button on the back, pressed the on/off switch, and *Bling!* It’s running again.

I restored the Newton’s settings via NCK on the iMac, and now all my stuff is back. The only thing that didn’t get restored was the date – and there really has to be a better way to set the date than cycling through all the months since 1995. But oh well.

What a dummy I am. I’m almost scared to report this back to the Newtonlist – but that will teach me, right?

The exciting thing is, I can get right back to Newton-izing poetry. Starting Monday.