Newton Poetry

Almost noon now. Finally made it inside the store, but was getting nervous there for a while. More nervous for Apple employees than anything else (see above).

People keep coming into the front of the store expecting to just “shop.” One can’t feel sorry for these folks; who DOESN’T know iPhone 3G day is today? One lady came up to replace a printer, though, and they let her in and out – with a new box. They probably just wanted to get her out as soon as possible.

The line wait has been a boon in one way: people can read the labyrinthine AT&T disclosures on the brochure they’re handing out. Ann Arbor is a liberal town, and it’s hard to make sense of anything AT&T explains. How can one company, besides Microsoft, be so evil?

One two people in front of me. The lady behind me’s cut-off time was 2:30 p.m. “You’re halfway there,” I told her. California is just now coming on line. Will things get worse?

An Apple rep came out and said the servers are up, but it’s been “up and down” – he said this while giving the roller coaster motion with his hand.

Seems with MobileMe problems and now this, Apple has its hands full.

The line is moving, but super slowly. We haven’t moved in probably 10-15 minutes, but people are walking out of the store with phones again.

The nice lady next to me is off to grab a cookie. Meanwhile, my iBook’s battery is just about out, so more updates when I get into the store and can access an iMac.

QUICKER UPDATE: It’s 10:30. An Apple rep came out of the store and said they were having “technical difficulties,” and that their “corporate server” is down. I just hope this isn’t nation-wide.

Quick update: the Briarwood store’s servers have crashed, which is why the line hasn’t moved.

Jesus! Can they handle that kind of pressure. How long, O Lord, until the natives start smashing things? How much kicking can an iMac take?

A girl came out of the store with the news, and I can only hope for the best. She barely made it out alive.

Who will survive, and what will be left of them. Shit, two hours in a line for nothing can have adverse affects unless they start handing out rum rations, or more coffee.

More news as it develops.

This last hour or so has been pretty slow. We were moving at a steady pace at first, but not so much now.

Got a call from my buddy Keith, who almost made it with me today. He stopped at the Toledo, OH AT&T store but said “at least 200 people were in line.” Instead, he headed to Bowling Green and got the last phone at their AT&T store.

“But it works,” he said. “I’m talking to you on my new iPhone.”

Right-o. Here in Michigan, we still have a wait. Luckily the lady next to me let me move out of line to take some video, which I’ll be posting later. I took some shots of the poor schmucks at the T-Mobile stand right next to the Apple Store entrance. Why even show up today?

Serious doubts about supply are starting to make us nervous. Keith said they only had 8 GB models at Bowling Green. Will there be a white iPhone for me?

This is why I’m an Apple person: the nice lady who has been running up and down the line, answering questions, just brought me a hot coffee with cream. Apple has always been great in terms of user experience, but not they can add “people waiting in line” experience, too.

It’s 9:20 a.m., and a few people have trickled out of the Briarwood Mall Apple Store with the sleek, white iPhone 3G bags in-hand. One guy stopped to see a buddy in line, and compared his new iPhone with his friend’s “old” iPhone.

I talked with a lady from Ann Arbor who has been a Mac person since the days of the beige G3. “I don’t know why everyone’s not a Mac person,” she said, and it’s hard to argue with that. She had made fewer decisions than I had: no phone choice, no AT&T plan choice, not even the color concerned her. “I have a whole half-hour or so to think about it,” she said. You can’t help admire that kind of live-for-the-moment philosophy.

The store is letting in groups of about six or seven at a time, and where I’m standing, near the end of the line, we probably have another hour to go. There are at least several hundred people here. The line doesn’t seem to be growing much, either: whoever wanted an iPhone 3G this bad is already here and waiting. The Detroit Free press claims Apple can handle 100 customers an hour, which seems about right.

Our group is surely a curiosity to the walkers in the mall. “Kids these days,” they must be thinking, but truthfully all ages are represented here. Apple is an egalitarian company.

We’re almost to the amusement-park-style stanchions, which shows we’re “almost there,” whatever that means.

Arrived just before 8 a.m. this morning. Walked into the mall (it opens at 5 a.m. for walkers, I found out) to the sound of clapping and cheering. The festivities had begun.

The Apple employees were outside the store, pumping up the crowd, and handing out coffee and water to anxious waiters. I followed the line past Rogers & Hollands and down to JC Penny, where the familiar sculpture stood, and took my place at the end of the line next to a guy in a Joker/”Dark Knight” shirt.

“I hope they don’t run out,” he said. “I drove past the AT&T store and they had, like, five people in line.”

One lady walking the mall, her iPod mini in hand, asked us why we were all waiting in line.

“You know they’re going to have some tomorrow, right?” she said. One guy told her to go away; she was ruining our fun.

Later a security guard on a Segway rolled past, and an Apple staffer came out and asked if anyone had any questions. They have coffee and water stations set up at strategic points along the waiting line – a nice touch, I thought.

Applause echoed through Briarwood as the first customer in line got in the store. A second round of clapping followed after the transaction took place. All together, it took about 10 or 15 minutes, which is what we expected.

“I’m leaving for vacation next week,” the lady behind me said. “I have to get one before I take off. I hope they don’t run out.”

This fit the general feel of the crowd. One guy didn’t expect this kind of line, but I told him it could be worse: last year, when this Briarwood store opened, the line snaked across the entire mall. All that for just a t-shirt.

Incredibly, Briarwood charges for a wifi connection. There were several WEP connections in the area, and the one free wifi connection wasn’t loading. And I’m not about to pay for wifi – not at some mall. Finally some linksys connection opened up. Hence this post.

One thing I forgot to do was transfer money into my account to actually make this purchase. What a fool I was. Luckily I’m on the grid now, so a quick trip to online banking and I’ll be good to go.

What kind of iPhone will I be getting. Despite all the controversy, I like the white one. I matches my iBook and my iPod 30 GB video, and there’s something about the white look that says “Apple.”

This is report number one from the front lines. Hopefully I’ll post again as I get closer (maybe even in the Apple store, on some super-powered Mac Pro).

Over and out from Ann Arbor.

[UPDATE: read my total coverage here.]

Today’s the big day, and this morning I’m heading to Ann Arbor to scope out the scene, hopefully do some live blogging, and grab an iPhone 3G while I’m there.

You can help but wonder what other phone companies think when they see lines like the ones that form for Apple. I imagine some nervous, nail-biting CEO stands up in his meeting and screams, “Why do I pay you people? Why isn’t our demand like that? What are those…those…hippies doing that we can’t do?” It’s easy to feel sorry for them. What else besides rock concerts (before Ticketmaster started taking their brick-and-mortar outlets away) and Black Friday inspires people to get up at the crack of dawn for a phone?

My preparations actually began last night, when I made a list of items needed in case of a long line:

• camera, with USB connector
• iBook and power adapter
• notepad, for documentation
• My current wireless cellphone bill (I’m not an AT&T customer)
• A full iPod
• A book to read
• Snacks and a drink

No Newton, however. One less thing to lug.

The tricky part was wondering whether there would even be a line this morning. Our Ann Arbor Apple Store at Briarwood Mall opened after the iPhone came out, so us Michiganders had to drive to Grand Rapids or Novi to see the spectacle.

The MacRumors forum had a few bees buzzing about being in line, but my search yielded no firm clues. It was a sure-fire risk, and I had to come prepared.

To get a firm date on the time the phone would be available, I called the Briarwood Apple Store, who lists the opening hour as 10 a.m. (probably when the mall itself opens). My call, however, yielded no concrete answers. The message lady said the store was opening at 8 a.m. So would the mall open early? Would just the Apple Store open early? Or would us schmoes have to wait until 10 a.m., at which point our bladders would explode from all the coffee.

Who’s in charge here?

Either way, I planned on leaving my place at about 6:30 or 7 a.m. and drive the 40 minutes to Ann Arbor and see what happens. What could I lose? A spot in line? The human body can only endure so much.

Other questions that plagued me: should I bring a chair? What would happen if some line-stander got sick? Would he or she give up his or her place in line? Would there be wifi available? How about power outlets in case my iBook gets a case of hypoglycemia? What about my own hypoglycemia?

Enough’s enough, I told myself. Watch me just walk up to the mall, open the door, and walk right into the Apple Store at 8 a.m., complete my transaction, and walk out – all within 20 minutes.

If I had done this last year, my mind would have known what to expect. Planning would have been easier. But I chose to wait.

But the wait is over. A quick breakfast, get cleaned up, and off I go. The weather looks decent. It’s going to be a great day.

Check back for updates as the morning goes on!

[youtube=http://www.youtube.com/watch?v=YBu3N8_U4WE]

I have a feeling I’ll have this song in my head all day tomorrow.

It’ll be so worth it. I’m taking the iBook, just in case I can get a connection, and will post updates if there’s a super-big line. If you’ll be in line, let me know – we can iChat with News from the Front Lines.

It’s official. I took the day off work. I have a friend who might be joining me.

I’ll be there.

Come July 11, I’ll be one of the fools in line at the Ann Arbor Apple Store waiting for an iPhone.

The news I’ve been reading says things may be crazy. The scripts are ready. The lines are forming. And the hour is pretty well known.

Who’s with me?

The madness continues, but us AAPL investors have to be feeling better than we were just a few months ago.

Conventional wisdom says buy on the rumor, and sure enough – after the iPhone 3G announcement, AAPL stock took a bit of a dive. It’s been bouncing back and forth (with the markets, apparently, in red and orange above), now resting at $173 as of today’s closing.

Apple is in good condition, and with the iPhone price drop, I can only imagine things will get better. And others agree (including a blogger I read regularly over at The Simple Dollar). The final pricing point doesn’t matter. What’ll be interesting is to see how the stock performs come July 11, when lines outside Apple stores will surely beat last year’s. I hope to be at our own Ann Arbor store that morning. If it’s anything like the store’s opening, it should be a fun day, indeed.

For all the speculation and gambling and non-news that gets thrown around in regards to Apple, what matters most is the ability of the company to churn out high-quality computers and phones and music players that people want. And they are doing that.

If, as king-hell capitalists believe, a company’s stock price is the true measure of its worth, than Apple is in good condition. Says one analyst (thanks to Reuters):

Analyst David Bailey also raised his target on the stock to $220 from $185, and said Apple should be able to increase its available iPhone subscriber base by more than 80 percent this year due to aggressive expansion into international markets.

Will all that optimism change should that Jobs guy leave the company?

Who can tell? The experiment marches on, anyway.