Newton Poetry

I’m a public relations professional by day, and I’ve got to tell you: I admire the way Apple gets all the headlines for their events.

I noticed this Monday when my iGoogle pops up and the WWDC 2008 buzz was everywhere to be found (above). Apple’s PR juggernaut can’t be stopped, even when Steve Jobs is looking under the weather.

One goal of public relations is to get your message out and to communicate with your “publics” (shareholders, employees, customers, etc.). Another is to get “inches” out of the new press, which amounts to free advertising. Apple does this without batting an eye. Oh, to be a PR pro in the Cupertino halls.

Lots going on at the WWDC 2008 keynote, which I finally streamed and watched with much joy. Watch it yourself to see all the action, clapping, and skinnier Steve Jobs.

In the meantime, a few thoughts:

• iPod is now a great name. Some folks made fun of the name “iPod” when it was first released. What’s so “pod” about music, after all? But now it fits perfectly. With the iPod Touch, the “pod” become the mobile computing platform – a place to get your e-mail, web, games, and – yes – music. The iPod is now a “pod” for your mobile computing platform.
• “We’ve learned so much.” Here, Jobs displays some real humbleness. .Mac kind of sucked. MobileMe is an improvement of sorts. And Apple admits they had things to learn. That’s great.
• $199? That’s all me. But because I’m such a big fan of the white Apple products (iPod, iBook, everything), I may splurge and grab the 16 GB version. No 32 GB iPhone? That does stink.
• Wait for the Snow Leopard. I wished for a refurbished iMac with Leopard, but now I may just wait until Snow Leopard is released. Why not? “Improved” is always a good word when OSes are concerned. And waiting has seemed to pay off for me so far.
• Chinese character recognizer hack? I can see it happening. Use the handwriting recognition app for Chinese characters and hack it so it will recognize English characters. Boom – a Newton-like HWR emulator. And Jobs was right in the keynote: the lack of plastic keys or a physical stylus actually plays in the multi-language-supported iPhone’s and iPod Touch’s favor.

Now I have to wait until July 11 (or maybe a day or two after, depending on lines and in-store activation), but oh well. This is what I’ve been waiting for. A true successor to the Newton has been born.

Behold: iPhone 3G

Stressed about the “one more thing” that will be announced this Monday, June 9 at the Worldwide Developers Conference? Fear not. We have a round-up of rumors, damned lies, and fun games to play while you’re waiting for the next big thing.

A Newton 2.0? That’s on the list, kind of.

WWDC ’08 Keynote Bingo. Ars Technica always does a nice job at this. I’m hoping for the top two corner pieces.

Snow Leopard strays from PPC. This one was first featured at TUAW.com, but the Cult of Mac guys really touch on what a change Mac users have seen from the days of OS 8 and 9 to now. In short, “The Mac is dead. Long live OS X.”

From .Mac to MobileMe. John Gruber did some snooping and found the new domain names Apple registered. People have been bitching about .Mac for years (I had it for a year, and it was…eh), so this could be pretty exciting.

WWDC banner pictures. That’s right. They’re up, and the speculation is flying. OS X iPhone, anyone?

Newton 2.0. This one has been like Lazarus. A new MessagePad in the form of a Mac tablet? Supposedly, there’s a 50/50 chance. But we’ll see. After all, Apple is shopping for handwriting engineers.

Oh, and that rumor. You know, the one everyone knows is coming. And the iPhone 1.0 is undergoing drought conditions. What else could it be?

I’ve decided not to participate in any of the live blogging feeds or constant refreshing of Apple news sites. I’m going to wait until the Quicktime video is released (which I watch faithfully anyway), just so it can all feel new and “just announced” to me. Should be fun.