Posts tagged “AAPL”.

A bite of the AAPL

May 3rd, 2010

About two years ago, I took a dive into the Apple stock pool – with no idea what I was doing. It didn’t take long to learn how over my head I was, but I’ve stuck with it and it’s finally starting to pay off.

My original idea was to invest in a company I care about just when it was about to really break open. The previous year, Apple announced the first-ever iPhone, and I had a good feeling that after Macworld an investment in AAPL stock was a decent idea. What’s the worst that could happen?

AAPL entry point

Then the worst happened, and for two long years I’ve agonized over the stock market like never before.

But now AAPL is cruising at its highest selling price ever, thanks to stellar quarterly numbers, and I could knock out my goal in the next few weeks.

The goal? To make enough off the AAPL stock I own to keep one share and sell off the rest and still make a profit.

In January 2008, I bought AAPL at $189 – just a smidgen under it’s then-high of $200 or so. I bought five shares, meaning I paid $945.

Now, to keep one (currently at $250 or so) and still make money, I need to sell off the remaining four so that I get back something north of $945. If I were to sell four shares today, I would earn more than $1,000. That’s a $55 profit, and I still get to keep a share of AAPL stock.

See how that works?

Why keep one measly share? To have a sense of ownership in a company I respect. It’s not about the money (although it’s fun to make some). It’s about investing in my favorite West Coast computer maker – a vote of confidence.

And confidence is the word lately. AAPL has been on a tear, especially considering the low point it was at a year ago:

AAPL stock low

The little burgeoning investor voice in my told me to buy, and buy a lot, because it can only go up. But my experience after the January 2008 crash spooked me a bit, so I left well enough alone. Now, it’s paying off.

My last step is to set a limit price at $290, meaning if the stock hits that number I sell four shares automatically. Also, I’ve set a loss price at $250, meaning if it hits that mark my four shares are sold automatically, too. It’s a sweet spot, that range in between. I don’t want to get greedy, but I also want to ensure I make enough to keep that one share, plus some extra dough on the side.

Apple quarterly results: Number of the night

October 21st, 2008


That’s how many people (half of 596,000) bought a Mac at an Apple retail location who have never owned a Mac before. Three hundred thousand people just last quarter, shopping at Apple’s 247 retail locations, who have embraced the Mac way of life.

That’s about 2,400 Macs per store, per quarter. Overall, Apple sold 2.6 million Macs this summer.

It’s amazing. So many people are switching, Apple is having record-breaking quarters (read the full transcript of today’s quarterly earnings call).

That, and with 13 million iPhones in the hands of users – more than 10 million sold this year alone – an increasing number of people are switching to the Apple way of doing things. More Macs, more iPhones (about 7 million last quarter), even more iPods (11 million sold).

Says Steve Jobs:

We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.

Who can argue with that? And zero debt? Apple is living the Dave Ramsey lifestyle and they probably don’t even know it yet.

Those 300k new users? Let’s embrace them, and welcome them with open arms. Their life is about to get a whole lot more fun.

AAPL stock crash? Two words: ouch

September 29th, 2008

Read here.

I’m floating at about half the value I was back in January. Not cool.

What I wonder is, if analysts have been predicting lower sales numbers for months now, are their predictions finally coming true? How will Christmas turn out? Will I ever get my money back?

Whatever. The rest of the market has been beat up, too, so I can’t feel too bad. How are your stocks faring?

Testing from WordPress’s iPhone app

July 28th, 2008

Playing around with WordPress’s new iPhone app, an elegant way to type out a quick post when I’m out and about. I’m getting used to the iPhone’s keyboard; this is the longest block of text I’ve attempted, and I’m doing it two-handed.

I scribbled something in the Scribble app, too – see if you can recognize it (below).

In other news, some WR Hambrecht analyst set AAPL’s target price to $257. Only $100 to go!


Macbook Touch: new Newton 2.0 rumors surface after conference call

July 22nd, 2008

Here we go again.

After Apple’s third quarter 2008 conference call, Apple chief financial officer Peter Oppenheimer hinted at “product transitions” – and BOOM, everyone goes nuts over What That Means.

It could mean something as simple as Macbooks being $200 cheaper (imagine that!), but that wouldn’t be as exciting. Oh dear, no. Instead, the Newton 2.0 engines – also known by Macbook Touch, now – have fired on all cylinders and are charging ahead.

Which is cool. This thing has been around as long as…well, as long as this blog, actually, and probably before.

It’s not enough that everyone loses their friggin’ minds after the financial results and AAPL shares fall like a stroke victim. No, we have to dig up this dry-bone skeleton.

Drop Mac prices, drop iPod prices – hell, start giving MobileMe away (you sure as hell can’t sell it). But don’t drop Mac tablet rumors again.

Although those new patent pictures

An AAPL a day keeps the speculators away

June 24th, 2008

The AAPL plateau, or twin peaks?

The madness continues, but us AAPL investors have to be feeling better than we were just a few months ago.

Conventional wisdom says buy on the rumor, and sure enough – after the iPhone 3G announcement, AAPL stock took a bit of a dive. It’s been bouncing back and forth (with the markets, apparently, in red and orange above), now resting at $173 as of today’s closing.

Apple is in good condition, and with the iPhone price drop, I can only imagine things will get better. And others agree (including a blogger I read regularly over at The Simple Dollar). The final pricing point doesn’t matter. What’ll be interesting is to see how the stock performs come July 11, when lines outside Apple stores will surely beat last year’s. I hope to be at our own Ann Arbor store that morning. If it’s anything like the store’s opening, it should be a fun day, indeed.

For all the speculation and gambling and non-news that gets thrown around in regards to Apple, what matters most is the ability of the company to churn out high-quality computers and phones and music players that people want. And they are doing that.

If, as king-hell capitalists believe, a company’s stock price is the true measure of its worth, than Apple is in good condition. Says one analyst (thanks to Reuters):

Analyst David Bailey also raised his target on the stock to $220 from $185, and said Apple should be able to increase its available iPhone subscriber base by more than 80 percent this year due to aggressive expansion into international markets.

Will all that optimism change should that Jobs guy leave the company?

Who can tell? The experiment marches on, anyway.

Interview: Brian Floe of

June 2nd, 2008

Brian Floe of

For a guy that was no fan of social networking sites Myspace or Facebook – or computers in general, once upon a time – Brian Floe sure thinks along those lines.

Floe is the creator of, a growing social site dedicated to Apple fans.

Why not just create a “Mac Lovers” group on Facebook?

“Why not just buy a PC and put an Apple sticker on it?” Floe says. “Mac users especially always want the next big thing, not the second best thing. We have high standards.”

Good point. That’s why Floe says MyAppleSpace is “a little space for the rest of us.”

More… »

Wu finally drinks the AAPL kool-aid.

May 7th, 2008

AAPL Kool Aid, anyone?

What did I tell you?

Apple investors and those they associate with are bat-shit insane. That includes me.

All this after reading the news from today. More specifically, it’s that Shaw Wu of American Technology Research that’s driving the crazy bus to Looneyville. Turns out, AAPL stock may be worth purchasing after all. To wit:

In a research note, Wu said he may have jumped the gun in cutting his rating on Apple’s (AAPL) stock just one day before it delivered its second-quarter earnings results…Wu added that Apple’s stock is likely to remain “extremely volatile despite being universally loved,” by investors.

Universally loved by those that actually buy from and use Apple’s product line; extremely volatile by one-man bullhorns like Wu.

“May have” jumped the gun? These people have way too much power. When has this stuff been remotely predictable? Okay, maybe sometimes. But still.

While I’m glad to see AAPL sitting at $180+ after this winter’s skydive, all the stress that comes with these peaks and valleys is enough to make one consider a drinking habit. There’s no sense or order to this business news racket. Jesus, even Fox has a business network now. What does that tell yoU?

This experiment has its consequences. I’ve got to come to grips with that fact. Even Einstein said, “Uh, maybe The Bomb wasn’t such a good idea.”

Too late. Poobah Wu says a product “vacuum” in Apple’s lineup could still suck us all under its collective madness. He even adopts his prognosticator garb to mention “a radical redesign” of Macbooks and Macbook Pros since, you know, we’re due any day now.

Maybe this is a lesson in the fallacy of objectivity; for me, it’s been like riding piggy-back on a manic-depressive yet excitable hunchback. I’m holding on, but I’m wondering about the wisdom of the prospect. My goal is to make it to WWDC in June.

After that, all bets are off.

AAPL investors are demented and depraved.

April 23rd, 2008

Today I learned that, really, I know nothing about investing.

I reached this conclusion earlier today after, despite all the good news that came our way earlier this week, the word “caution” was thrown around on investing sites like a circus midget.

All this before Apple released its second quarter report:

On Tuesday, Shaw Wu, of American Technology Research, cut his rating on Apple’s stock to neutral from buy. Wu called the move “a very tough decision as we have been bullish on Apple for the past several years.” Wu said he had concerns over the run-up in Apple’s share price after it rose more than 45% in the last two months, saying the stock is “no longer inexpensive” as it traded at 32 times his 2008 calendar year earnings estimate of $5.30 a share. Wu also said there is a chance Apple could experience a product “vacuum” as it prepares to launch new products late in the summer, such as a refreshed line of Mac computers and the anticipated launch of a third-generation iPhone that will run on a faster network that AT&T Inc.’s current network.

So, am I to understand that this kind of “concern” comes from…what…Apple being too successful? Or a calm before the 3G iPhone storm?

I just don’t get it. Yesterday it was “Buy AAPL!” Today’s it’s “well, shares are no longer inexpensive” and “results might not meet expectations.”

What we can all learn is that anyone who puts their brain on AAPL stock immediately loses all sense of focus, self, and sanity. Some call it “volatile,” I call it, “we just did some acid and got on E-trade to mess around.” It makes no sense.

That E-trade baby? The one who pukes and jokes and hangs out with clowns? Even that’s funny compared to this.

And I’m not looking at this as a concerned investor who might get his money back after a stupid gamble. What I don’t understand is how a company’s self-worth is determined by one guy whose quotes enter the financial echo chamber and amnesia sets in – much as a black-out drunk forgets the night before – and everyone behaves as if the day before never even happened.

Have these people no sense of decency? Is this why Alka-Seltzer does so well in the American marketplace? Is it any wonder why Prozac remains in production?

Speaking of Prozac, I think mine’s wearing off…

We’ll see how the shit-fit settles in tomorrow’s market. In the meantime, consider my investing waywardness and day-trading daydreams officially over.

Analysts: AAPL stocks could climb higher.

April 21st, 2008

Apple's (AAPL) stock price could keep going up.

More good news (after Friday’s good news) on the price of AAPL.

Today was a great day, with the Apple’s stock price jumping a few dollars before they release their quarterly statement later this week. says Apple’s statement will be one of the most “greatly-anticipated”:

Since Apple gave its update, the stock has mounted a comeback, rising more than 16% to almost $162 as feelings have grown more positive about the odds that the company will soon release a third-generation, or 3G version of the iPhone, and that sales of Macintosh computers will continue to rise.

Reports of the “imminent” 3G iPhone have been coming at us non-stop for the past few weeks – just in time to satisfy my iPhone fast (as in food, not speed).

And just think: Apple’s stock price at the close of the day they killed the Newton? A bit over $23. My, how far we’ve come.

According to, the crash we saw in January is something that happens almost every time Apple announces a super quarter. Weird, huh? quotes an analyst that brags the 10 million iPhone number will be no problem – which is good, because iPod interest may be slacking off. Except for the iTouch. That still has “steady demand.”

Even Dell is doing better than expected, after the doom-and-gloom story of its stock price for the past year.

So a good day for technology, and a better day for a guy who was scared his pre-Macworld experiment would crash and burn. It’s nice that investors, even with the economy tanking, feel that just about anything Apple touches is still lust-worthy. Macs are taking off like we’ve always hoped. iPhones are just as popular as we dreamed.

And the stock price? Well, it may just hit $190 after all. I have no experience or expertise in investing or stock prices, but I know hope when I see it.