Newton Poetry

Giving all the guff that Apple has received lately about becoming more “green,” it’s no surprise that Apple would want to protect its reputation – especially considering it was founded by two liberals in Northern California.

I opened my shareholder meeting proxy vote ballot several weeks ago and found this little gem as one of the voting items:

TO CONSIDER A SHAREHOLDER PROPOSAL ENTITLED “AMEND CORPORATE BYLAWS ESTABLISHING A BOARD COMMITTEE ON SUSTAINABILITY”, IF PROPERLY PRESENTED AT THE MEETING.

Could this be the work of board member Al Gore? Or pressure from groups like Greenpeace? Or maybe it’s just Apple finally getting serious about recycling and sustainability.

Just how green is Apple? Before Greenpeace launched its campaign against Apple, highlighted by its mock apple.com site (that asks “We love our iPods, but can we lose the iWaste?”), Apple was phasing out production of lead-balloon CRT monitors beginning with the iMac G4. And according to Apple, the “greening” began ten years earlier:

Apple started recycling in 1994 and today we operate recycling programs in countries where more than 82% of all Macs and iPods are sold. By the end of this year, that figure will increase to 93%. Apple recycled 13 million pounds of e-waste in 2006, which is equal to 9.5% of the weight of all products Apple sold seven years earlier. We expect this percentage to grow to 13% in 2007, and to 20% in 2008. By 2010, we forecast recycling 19 million pounds of e-waste per year — nearly 30% of the product weight we sold seven years earlier.

Right. And just recently, Steve Jobs bragged about the MacBook Air’s environmental laurels onstage at Macworld. Its LCD is mercury- and arsenic-free. The circuitry is PVC free, and Apple plans to “completely eliminate the use of polyvinyl chloride (PVC), brominated flame retardants (BFRs), and arsenic in its products by the end of 2008,” according to its website.

Plus, as you can see from these pictures, the packaging is much smaller and more efficient than other Apple laptops – by almost half. Even the aluminum laptop enclosure can be recycled.

Like they did when the new iPod packaging was released in 2006, Apple was quick to mention that smaller packaging helps the environment by using less resources to haul cross-country.

(You can also use iPod packaging in more inventive ways – see here)

You can even recycle your iPod or a cell phone from any manufacturer. Apple includes the shipping label for you, so it doesn’t cost a dime. Now that’s cool.

What seems to plague Apple, a founding member of the US EPA ENERGY STAR program, is its lack of bragging. The company is known to be tight-lipped, on everything from new product launches to goings-on at its corporate headquarters, and when the company does brag, it’s usually about usability breakthroughs and life-changing inventions. Here’s an example: did you know Apple has a partnership with its hometown, Cupertino, CA, to recycle electronics free of charge? It doesn’t even have to be an Apple product. They’ve been doing it since 2002.

Apple has used the same materials other computer makers use, but as the green tidal wave grew in strength, it quietly went about its business. Granted, pressure from the sustainability community has quickened Apple’s pace in phasing out harmful chemicals and implementing take-back programs, but my feeling is the company would have reached its public “greeniness” eventually. It would’ve had to: Al Gore is a board member, remember?

Now Steve Jobs makes a point to bring up Apple’s greening at every major public event. Never mind that they’ve been winning waste management awards as far back as eight years ago.

But any visitor to sites like Low End Mac, or even our own Newton community, knows that Macs have an incredibly long lifespan. People still use Mac SEs and Quadras for everyday use, seeing nothing wrong with running OS 8 and Netscape to do all their work. Browse eBay sometime and see what “obsolete” iMac G3s go for. Shucks, I’ve been craving an iMac G4 for a while now, and am still waiting for the price to come down low enough so I can snatch one.

Mac users hold onto their computers, or sell them so someone else can use them. Can you say that about a 1997-era Dell? Do you see kids lining up for 30,000 used HP laptops, priced at $48 a piece, like they do for iBooks?

I’ve experienced, first-hand, the type of recycling Apple users utilize: at a recent e-waste drive for my recycling group, a man dropped off an Apple IIc (which some folks still use as a gaming platform). Once I saw a Mac SE/30, and another time someone dropped a PowerBook 5300. In other words, it takes years for Apple users to finally say, “Okay, I’ve had this long enough, and don’t use it day-to-day. Time to recycle.” Is anyone going to recycle a used PowerBook G4? No. Never. It’s going on eBay, and it’s fetching several hundred dollars at auction’s end. Used iBook G4s still go for almost as much as a brand new MacBook.

Take Newton users. Here is a dead-and-gone, by Apple’s standards, product, and yet ten years after the last MessagePad came out the community is as big and as vibrant as ever. The iPhone has come and gone, and Newton users are still trading and swapping and modding their green-lit hearts out.

That’s how Apple fans recycle their computers. They either keep using them, give them away, or sell them. Or tinker. Or upgrade. Or…

That doesn’t mean Apple should slack in the recycling department. E-waste is a scary and growing problem, in this country and especially the third world, and Apple would be smart to keep its name out of that quagmire altogether. Apple has enough problems fending off criticism for its sweat-shop labor practices.

Dell teamed up with Goodwill to recycle old computers in my state (Michigan), and several others, which was a smart way to get its name out there in the fight against e-waste. Maybe Apple would want to do something similar: attach its name to a big program, and reap the PR benefits.

Maybe that’s what this whole board committee on sustainability is about. Apple sees the growing awareness for environmentalism, and – if the board is smart – wants to do the right thing by its mostly-liberal fanbase.

Because that’s the name of the game here. Apple, as a responsible and influential company
, should be doing the right thing. Recycling and environmentally-friendly products help in the quest.

But in quiet ways, Apple (and Apple fans) has been doing some of this right along.

I took my first look at the “Most Popular Pages” feature on WordPress, and – to no surprise – a few poems were the most viewed posts here on Newton Poetry.

There are tons of people, myself included, who look for specific poems, analysis of poems, and collections of certain authors’ poems, and sometimes those searches land them here. Which is cool, but sometimes I wonder if the jabberwocky they’re presented makes any sense to them.

After all, my Newton 110 misspells words all the time. One commenter even asked me what the hell was going on, and when was I going to learn how to write correctly. He never took the time to see what this site was all about – namely, putting poems into the Newton and blogging what the MessagePad spits out. Put in “my heart breaks” and the Newton might read it as “my fart burps.” It’s one of the fun hobbies someone can play with on the Newton.

But part of this site has also turned into a “how-to” lesson for new Newton users like myself. As I discover tools, or try out new abilities, I like to share them. Just in case someone comes along (as someone recently did, on this 68k MLA forum posting) that is totally green to the Newton, I’d like Newton Poetry to be a handshake and a “welcome home.”

Take faxing. I tried it out, and it was super easy. Someone could definitely discover how to do it themselves (if Apple’s good at anything, its an intuitive interface). But should they do a quick Google or blog search on faxing with a Newton, I would hope Newton Poetry would pop up and help them out.

And like any Apple fan, I’m always interested in the wider world of Macintosh, iPods, iPhones, Apple history, and trends on where my favorite company is heading. No Newton is an island, and so from time to time Newton Poetry will touch on things that I find interesting. Like the iPod Shuffle announcement, or the decision over whether or not to wait and buy an iPhone.

The Newton community is still a sizeable group, and there are die-hards out there that keep the faith and keep the platform going. They’re very accepting of newbies (thankfully), mostly because they’re so proud of the product they champion, and they freely part with best practices on how to get the most out of the MessagePad. That means I don’t have to reinvent the wheel, and figure all this stuff out on my own.

DIY culture, however, says that you gain enjoyment out of the process and the end product, and few consumer electronics have inspired as much modding as the Newton. It was never intended to be a Twitter client – because it came out before Twitter was ever even thought of, natch – but I’ll be darned if someone didn’t figure out a way to make it work. That’s what makes the community so fun.

So there we go. Newton Poetry will highlight Newton Poetry, as always, but will also touch on how-to tips, Newton history, other Apple products (especially the portable varieties), and low-end tech culture in general. Call it a mission statement – whatever. I love poetry and literature, I love Apple products old and new, and I love playing around with my Newton.

If that’s not inspiration enough for a blog, I don’t know what is.

Welcome to Newton Poetry.

With my talk yesterday of the refurbished iPod Shuffle’s price, folks over at Macenstein wondered whether or not the lowly Shuffle even counted as a true “iPod.” Is it, but in name only?

Dr. Macenstein says:

Granted, at $49, the shuffle might be the most affordable “iPod” Apple makes, but it delivers a fraction of the features and costs nearly 3 times less than the closest “real” iPod Apple makes – the iPod nano. The shuffle is not the iPod students put on their Christmas lists, the kind of iPod you see commercials for, the kind of iPod that accessory manufacturers cater to, or the kind muggers kill over.

He then goes on to list the many differences between “screened,” full multimedia iPods and the clip-on version. “Sit 10 random people down ask them to draw an iPod,” the Doctor says, “and I would wager not one would draw a shuffle.”

True enough. But it is a classy, snazzy-looking little flash player, isn’t it? And it sure delivers enough music-playing power to its audience – namely, on-the-goers and runners and such.

Good breakdown, and a heckuv an argument.

A good point about what makes the MessagePad so accessible, from the newtontalk.net mailing list:

A sudden nasty angle to any revival of the Newton came to my mind as I was thinking about how incredibly fortunate we are. The Newton that we know and love has survived the cruel rejection by its parent, Apple, because its construction is such that it’s relatively straightforward to dismantle and otherwise tinker with it. Even if such hardware tinkering isn’t to all our tastes, it’s doable for enough of us that all of us can benefit, and the results are a thriving user base a decade after Apple stopped supporting it, and a machine that’s stable even if it’s no longer cutting edge.

This is a good time to stop and thank all the Newtonians who comprise that hard-core of hardware (and software) fixers, modders and hackers, who help us all fight off Newton-entropy. I hope some day I get a chance to buy all you guys a drink — though perhaps I’ll need to do that a little at a time.

Christian, the smart guy who came up with all this, said a modern-day Newton would be a Mac Mini-style PDA: closed, non-upgradeable, and therefore less fun.

Smart stuff, and I think that’s what makes the Newton so fun to tinker with – namely, you can tinker with it!

Check out the NewtonTalk archives here.

That crazy lady? She’s one of us. As is the lady clutching her iMac in techno-lust.I’ve already signed up for the mailing list – sounds like a fun project.

Check it out – courtesy of Thomas Brand, the same guy who does the amazing “My Newton Blog” (which I’ve heaped praise on before).

A neat daily “Newton Fact” twit-thingy.

Turns out it might be true:

According to Mindset Media, people who purchase Macs fall into what the branding company calls the “Openness 5” personality category– which means they are more liberal, less modest and more assured of their own superiority than the population at large. Mindset Media helps companies with strong brands develop ads targeted to people based on personality traits or people’s “mindsets,” and does research to that effect.

The story goes on to say that the Apple’s brand is very appealing to folks like us.

Read the rest of the story on Yahoo!

Steve Jobs introduced new iPod Touch features that are bringing it closer and closer to a modern-day Newton. “Now there’s even more to touch” touts the new Apple.com page, and it’s true: Mail, Notes, Maps, etc. It all adds up to a more Newton-like device than the previous iPod Touches.

The iPod Touch is now a true iPhone-clone, without the phone and subscription model.

It makes me wonder what the GTD crowd thinks of this updated Touch (Macrumors has a forum dedicated to just this subject). The Newtonlist has been buzzing with Newton software packages that make the MessagePad a handy tool for GTDers.

And I suppose that, after the SDK comes out for the iPhone and iPod Touch, developers will be builder 43folders-ish software all over the place. Jailbroken iTouches already have these kind of capabilities.

But does all this spell the end of those Newton 2.0 rumors that were flying pre-Macworld? John Gruber thinks, perhaps, not:

I am nearly convinced that this product exists, at least as a project in development. My hunch is that AppleInsider has it spot-on: it’s in development, but not yet ready to launch, and, perhaps, never will if Apple can’t get it right…A successful tablet-like device from Apple, I think, would clearly be designed as a secondary computing device — a satellite attached and synched to a Mac or PC (probably, of course, through iTunes).

What’s missing, says Gruber, is the “why should I buy this?” factor that accompanies most new Apple products. Tablets have failed to catch on, he argues, so why release one if it doesn’t blow people away?

(Gruber’s predictions of Macworld were, by the way, spot-on, except for his plea for new Cinema Displays. Everything else he got right. Kudos.)

So here we Newton fans still sit, stuck between a maybe-it’ll-happen Newton 2.0 and an iPod Touch that, as it adds features, becomes more and more like Apple’s long-abandoned PDA.

I was hoping that, after Tuesday’s Macworld keynote, I would be rushing to Ann Arbor’s Apple store to pick up my iPhone. But no such luck.

Why not? I’m one of those guys waiting for the 3G.

It didn’t come yesterday. What did come, however, were some pretty cool features: the where-the-heck-am-I feature, the new homescreen capabilities, the multiple-person text messaging. It all sounds great.

It just doesn’t sound great enough. iTWire.com feels me – saying that Apple isn’t listening to its fans like it should be. And if it wants to hit that magic 10 million number…:

According to Apple, the company has sold 4 million iPhones in its first 200 days. For any other company, this would be a phenomenal figure. However, at Macworld 2007 Jobs envisioned sales of 10 million units in the first year, so Apple has some work to do over the next 165 days. It is beginning to look as though Apple has to release a 3G iPhone very soon in order to move 10 million units [by the end of 2008].

Right. Even if Cupertino wants to sell just one, to me, it better make the speed bump.

I have a cellphone, and a good cellphone carrier, that I like. I have my Newton. I have plenty of Macs. In reality, I don’t need an iPhone. But boy… I’ve already been in situations where, standing in the grocery line or waiting for someone, I can imagine whipping out the Jesus Phone and wasting a bit of time.

At work, we had an annual goal, and I reached it, and got a hefty bonus. I was going to use that money toward the purchase of an iPhone, pending the 3G announcement. But no 3G came.

Salon.com’s Farhad at the Machinist says that past and current iPhones are all created equal because they keep getting updates via free iTunes software. The phone is evolving, and it doesn’t cost any extra. But the actual hardware I’m waiting for can’t be downloaded via Software Update. I need a whole new phone.

So the wait continues. I’m thinking of putting a time limit on the 3G iPhone announcement – say, this spring. Maybe April, or before I head out on my New England driving tour at the end of May.

So there you go, Apple. You’ve got $400 sitting in the credit union with your name on it. All you have to do is deliver.

My GCal countdown says “1 day until: Macworld.” The time is almost here, and every Apple fan knows it.

But unlike last year, there’s no oh-my-dear-sweet-Jesus news waiting for us. At least that’s what everyone, like John Gruber at Daring Fireball, thinks:

And so what I’ve noticed over the years is that in the week or so prior to a keynote, if expectations are running too high, word somehow gets out, at least to the press. What made last year’s pre-Expo prelude so electrifying is that while speculation was rampant that Apple would announce a phone, there was no one — no one — saying “Well, that’s not what I’ve heard.” When, in the face of white-hot speculation, Apple goes totally silent both officially and privately, that’s when they have something big.

Things were dead quiet last year. And they seem pretty quiet again this year. Donning my Cupertino-Kremlinology hat, I can’t help but see last week’s week-before-Macworld debut of brand-new Mac Pros as a hint that their keynote announcements plate runneth over. But there’s a big difference this year — last year, speculation was running rampant about one particular thing, “the phone”; this year, not so much. The consensus rumors and guesses are interesting but not earth-shaking.

In a mild/medium/hot scale, where mild is a lame keynote that’s mostly a “state of the Apple Union” address and hot is a major new product along the lines of the iPhone, my gut feeling is that we’re looking at a medium — spicy enough to be enjoyable, but not one for the ages.

Meanwhile, over at AppleInsider, the Newton drumbeat goes on. They say “Newton 2.0” won’t be coming at Macworld 2008, but it’s “remains a work-in-progress, according to people familiar with the matter.” I think the Newton 2.0 rumor is still pie-in-the-sky mythmaking, especially considering that Apple has two items that could serve as light-weight PDAs. The iPod Touch and iPhone may lack the handwriting technology, but they’ve got just about anything else you’d need.

Anyone want to place bets? I already have. I just plunked down about $850 for five shares of AAPL, courtesy of ING’s buy-out of ShareBuilder. Apple’s stock was over the $200 mark for the first time about a week ago, and now it’s dipped to about $172 a share. Well I’m putting my money where my mouth is, and investing in a company I have great faith in.

Even if this Stevenote isn’t as big as last year’s, my money says it’ll be enough to keep Apple in the spotlight.