John Sculley’s dream was dashed when Steve Jobs arrived back on the scene. Says AppleMatters.com:
Having hastened Sculley’s departure or not, the Newton made it through two more CEOs and hundreds of thousands of wasted development dollars before it was spun off as an independent company. he world will never know if the Newton could have stood on the merits of the product without Apple’s backing, and true Newton fans cried a bitter tear on February 27, 1998, when Apple announced that further development of the Newton would cease.
*Tear* Poor sales, lack of development, Palm chipping away at market share – it was all too much for the newly refurbished Apple to deal with.
Before Apple got so paranoid about licensing its operating system software, it tried letting other companies borrow the Newton OS for other devices. Like Sharp’s ExpertPad.
Sharp’s model featured a different case than Apple’s MessagePad, without the rubberized feel, and a side-hinged screen cover like the later 2×00 MessagePad series (check here for good pictures). Software-wise, however, it was just like Apple’s model.
Sharp gave the ExpertPad 4 MB in ROM, 640k in RAM, a 336 x 240 pixel LCD, and the model version went up to PI-7100. The ExpertPad ran Newton OS up to 1.3, but never stuck around long enough to take advantage of the 2.0 OS (though some on the Newtontalk list have wondered).
Luckie’s Newton Gallery says Sharp bowed out of the Newton family because of lack of demand:
Sharp Electronics discontinued manufactering its ExpertPads as well as the Apple models in late 1994. It had expected to make millions in the first year and quietly exited the Newton world due to the poor sales of Newtons in general and ExpertPads specfically.
Arguably the most famous Apple flop of all, the Newton (which was actually the name of the OS and not the device) started out as a top-secret project with a lofty goal: to reinvent personal computing. During its development, the Newton took on many forms, such as the tabletlike “Cadillac” prototype, before its eventual release in 1993 as a smaller and considerably less revolutionary PDA. Although the Newton was available for six years (longer than most other Apple flops), it was a prime example of an idea that was simply ahead of its time, and sales never lived up to Apple’s expectations. When Steve Jobs resumed his stewardship of Apple in 1997, one of the first things he did was to axe the subsidiary Newton Systems Group. By the following February, the Newton was dead.
Macenstein is hosting a great down-memory-lane look back at Apple.com – like here, where in 1997 you could still grab an eMate 300 that was “mobile, affordable, & smart.” No kidding?
I love stuff like this; a rare glimpse into Apple’s past. And I really dig the old marketing messages (“iBook: black tie optional”) and photos of all my favorite Macs.
I’m trying to teach myself more about what makes a Newton tick, and this is a big help.
A great big advocate for the MessagePad, and founder of the Newton Flickr pool, splorp is a true Newtfan in every sense of the word. He also takes on other Apple projects.
Only $399 (the price of an iPhone), high-res (“just like real paper!”), no syncing required, cheaper prices for books ($9.99), no service plans to worry about – the thing seems like a mixed blessing.
The no-syncing part is really interesting, since you don’t need to be at home with your computer to buy a book – kind of like what Apple is doing with the iPod Touch. That’s cool. So is the fact that you don’t have to carry around a shit-ton of books to read them – just this…thing.
So, again, the Newton delivers first. PDAs, portable computers, and now eBooks.
I know what you’re thinking. Wouldn’t it be just kick-ass super duper if, say, Apple came along and finally delivered the ultimate product in this category? Because you just know if we did it the thing would look gorgeous and have a beautiful feature set and would just kick everyone’s ass.